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Valid Tracking Rate

Do you sell on Amazon in the FBM model? If so, read carefully. On 19 April Amazon implemented a new "Valid Tracking Rate" indicator, which is one of the components of the Account Health. You are probably wondering what this is and how it works?

The Valid Tracking Rate (VTR) is a performance indicator which measures how often a seller uses a tracking ID with which a buyer is able to track their order.

It covers all shipments with a valid tracking number, represented as a percentage of all shipments within a 30-day period. Amazon has clearly defined all the requirements that sellers must meet when it comes to this indicator. The VTR level that should be maintained by the seller should be at a level greater than or equal to 95%.

Jacek
Project Manager