Read on the year in passing and get acquainted with e-commerce trends for 2023!
During the pandemic, e-commerce experienced an explosion. A wave of online businesses flooded the market. When examining the 2022, it is worth going back to the beginning of the year. It was the time when social unrest related to the energy crisis and the political situation began to grow. And equity funds decided to review the businesses in which they had previously invested.
People began to think more carefully about how much money they were spending. The decline in demand was primarily felt by industries related to non-core goods, such as home décor and electronics.
The last 8 months have been marked by declines in e-commerce. Poland was less affected by the crisis, as we are a less developed country than Western markets. There, the issues occurred much faster and more clearly.
Take a look at the summary of 2021 and trends for 2022.
Positive Developments:
Negative Developments:
Key Factors Affecting Sales in 2022:
We have summed up 2022, now it’s time to discuss the dominant trends for 2023.
M-commerce is a naturally separate area of e-commerce. The fact is that mobile devices have transformed the way people shop. During the period 2016-2022, the share of mobile sales in total e-commerce sales increased from 52.4% to an impressive 72.8%
This result illustrates how important it is that all pages on your online shop are responsive, i.e. adapted to both computers and mobile devices. A mobile app will absolutely be an asset to facilitate the customer’s purchasing process.
How Can You Take Advantage of This Trend to Its Fullest? Take the following factors into consideration:
According to Statista, 61% of retail traffic is generated by mobile devices. Up to 70 million people use their mobile devices to shop online. Due to the convenience of mobile shopping, the number is bound to increase. Customers can search, compare products, and pay while they are on the go.
During the following years, this model is expected to grow in popularity. According to Forbes, sales on marketplaces will surpass $3.5 billion by 2024.
How Can You Take Advantage of This Trend to Its Fullest? Take the following factors into consideration:
The ability to have your products available wherever your potential customers prefer to shop helps maintain brand visibility and recognition. Consequently, it enhances trust in it through the exposure effect.
How Can You Take Advantage of This Trend to Its Fullest? Take the following factors into consideration:
In the past 6–8 weeks, e-commerce has returned to its 2019 mode. Furthermore, investment funds are taking a renewed interest in its funding.
The next year will be a time of stability after the decline in 2022. What’s more, it will be a time of improving and streamlining existing solutions in logistics, integration, and availability of goods or fulfilment centres. The era of augmented reality, such as drone delivery, will happen, but not necessarily in 2023.
What should we not forget about when summing up 2022? Deferred payments reigned supreme last year. In 2023, the goal will be to make the purchasing process even easier than it was before. With the development of logistics networks, simplified fulfillment and 1-2 day delivery will become standard.
Finally, an absolute trend for 2023 is the desire to umarketplace every shop.
Do you want to know more where it is worthwhile to sell? Check right now.