In the e-commerce industry, you have to keep up with the latest trends and plan everything well in advance. To do that properly, you need to know what is Amazon Lightning Deals system and what opportunities it gives you! Therefore, in order to facilitate it to you, in this post we are going to make sure Amazon Lightning Deals are explained to you as clearly as possible.
Amazon “Lightning Deals” are nothing else than the so-called flash deals. To put it briefly, a Lightning Deal is a promotion where Amazon offers a limited amount of discounts on a product. However, the promotion is valid during a short amount of time only – usually, it lasts up to 6 hours. Therefore, it’s important to keep in mind that all the deals are strictly time-sensitive.
In other words, Amazon Lightning Deals makes for a list of the most interesting promotional offers. To be specific, the ones that are displayed on the Amazon Deals page. This is particularly important as Amazon Deals is the most frequently visited section of Amazon. The flash deals help you acquire additional customers and increase sales. They are also an effective way to decrease stocks.
Seen from the buyer’s side, the Lightning Deals can be spotted in the organic searches, on Prime, and most importantly – on the Today’s Deals page. What’s more, the featuring products are highlighted on the individual product page with the use of a special badge. The badge will remain there until the conclusion of the deal.
Are you considering the Amazon Lightning Deals explained well to you? If you have found this article helpful, make sure to check out other posts on our site. We provide numerous useful tips and tutorials to facilitate your actions as an Amazon seller.