Amazon is a platform that helps to reach out to millions of customers, so getting your account blocked is a big problem and probably something that every seller would like to avoid. Account blockage is imposed for a variety of reasons, the most common include breaking the terms and conditions, Account Health, shipping delays and negative reviews.
Find out more about the possible reasons for blocking your account!
According to the terms and conditions, it is not allowed to have more than one account on Amazon. If it’s reasonable to suspect that a seller has violated this regulation, a block on at least one marketplace or one of the accounts will definitely be imposed. Most often, both so-called Related Accounts are blocked completely. A no-win situation is when at least one of the markets is blocked on both accounts. Then you lose the access to close one of the accounts, because in order to do so the account must be working properly and be active – thus you have no possibility to remove the blockade.y.
Interesting fact: In some cases, Amazon allows the same person to own two accounts. However, such cases are handled on a case-by-case basis and you will need to prove that the types of assortment are distinctly different before you can create the second account.
If you do in fact own two accounts, the chances of unblocking your Amazon account are practically nil. On the other hand, in a situation where the block was imposed accidentally, it’s a good idea to start by completing documents that prove you don’t own another account on Amazon. You must justify that there is no reason for the blockade!
Identity Information is an important section for Amazon to verify your account and see who’s the seller. An inability to verify an account leads to a blockage. A block is imposed when Amazon is unable to verify any of the documents..
These are most often:
The errors are usually due to sellers not knowing what documents are accepted by Amazon. Fortunately, in this case Amazon is more forgiving and very often sends you a notification, Performance Notification, which tells you which documents are missing. In the notification you won’t find precise information about what the document should look like, but you will be informed about the possible reasons for the error.
Incorrect card details can also cause a blockage! If the information on your account does not match the data registered with the card company, the message Credit Card Invalid will appear.
The problem may also lie with the bank, which blocks the card due to the security protocols. In these circumstances, Amazon has no way of charging the card, which may result in a block.
You will be blocked from withdrawing funds, uploading listings, making sales and any other activities on your account. Correct details are required to use your account. .
Copyright and trademark violations are some of the most serious violations on Amazon. By engaging in such practices, you are not only violating the terms of service, but you are also creating unfair competition for those who have the proper credentials, certifications, and licenses.
The blockade may occur when:
Failure in appealing properly, sending documents and providing explanations will result in an account block that is difficult to reverse. Keep in mind that you need to act quickly, but also comprehensively – even if the account blockage was imposed in error, you need to prove it.
Are you tempted to let your imagination run wild in the listing, to describe even non-existent product benefits and to hide certain information to make the listing even more attractive? Be very careful, this way you can damage your business and get your account blocked!
The order defect rate (ODR – Order Defect Rate) is very important to Amazon and if it is above 1%, a block on the account occurs. ORD increases when:
Under Amazon’s rules, sellers must keep their ODR rate below 1% to drive sales. If violations occur, the platform usually sends a Performance Notification first, giving the seller 72 hours to submit an action plan explaining why the statistics were exceeded. If the plan is accepted, Amazon will remove the account blockage, but will monitor it more closely thereafter.
LDR, or Late Dispatch Rate, cannot be more than 4% over a period of 10 and 30 days. It only applies to orders fulfilled by the seller.
LDRs are affected by:
The Late Dispatch Rate is affected not only by the actions of the seller itself, but also, for example, by the actions of a courier company that fails to meet certain delivery times. Again, Amazon usually sends a Performance Notification first and waits 72 hours for the seller to respond.
Interesting fact: Order Defect Rate and Late Dispatch Rate are correlated. If the customer does not receive the goods on time, not only will the LDR increase, but they are also likely to set up a so-called claim in AtoZ, which will negatively affect the ODR statistics!
Do you ever make a mistake when entering a price or sell an item that you don’t physically have in stock and then cancel the order? This mistake could cost you your account!
If the cancellation rate exceeds 2.5% of all orders, the account will be blocked. Here, as in the two cases previously described, Amazon gives you 72 hours to prepare a plan of action and propose a way out of the situation. The more precise the explanation, the better!
Positive reviews encourage potential customers to buy, but only if they are authentic. Buying reviews is a quick way to get your account blocked without any warning!
Referring customers to external websites is equally unacceptable. Such behaviour is considered as discouraging purchases through the platform and will lead to a ban.
In both cases, a block can be imposed without prior warning, and may (or may not) be visible in Policy Compliance as “other violations” on the account. What to do in this situation? You should verify the news as soon as possible and check whether a violation may have occurred, for example by linking to a page outside the platform.
Do you regularly check and respond to messages and questions from customers and ensure that you meet the highest service standards? If you ignore messages about misdescribed products or notifications of damaged goods, this will have a negative impact on your Voice of the Customer (VOC). This is an indicator of your customers’ comments on your products.
If you don’t take steps to improve your customer service in the long term, Amazon may block your account. Be sure to provide good customer service and prompt contact!
While Amazon offers great opportunities, not everything can be sold on this platform.
Please note that the list of prohibited products may look slightly different in each market. Analyse your offer carefully before entering a new market.
For permitted but hazardous items, you must ensure that you ship in accordance with all applicable laws, regulations and Amazon policies. This includes rechargeable batteries or magnetised materials.
As you can see, there are quite a few reasons for a possible blockage, but you can avoid most of them.
Blocking your account causes::
With a blocked account you can’t run a business and use it, which leads to financial loss. It’s also a lot of stress – you never know if your account will be unblocked, or when it will happen!
The time it takes to unblock an Amazon account depends on the complexity of the case. In some cases it will only take a few hours, in others… several months.
The fastest processing of appeals is when Amazon, through Performance Notification, gives the seller 72 hours to resolve the issue. This usually applies to blockades caused by exceeded Order Defect Rate, Late Dispatch Rate and Valid Tracking Rate. In most cases, the waiting time to remove the blockage is less than 2 hours after the plan of action is sent, but this is not always the case. Amazon may also ask for additional clarification.
If you are unable to confirm the seller’s identity, Amazon will often send you a notification telling you what documents are missing or what mistakes have been made. You have 60 days to verify. If you exceed this deadline, a blockage will be imposed and Amazon will allow you to send an appeal with the completed documents to finish the verification process.
The blockade associated with incorrect credit card details is removed when the correct data is submitted. This usually doesn’t take longer than a few days. However, Amazon may require you to send an appeal explaining why the blockage occurred and how you intend to prevent this from happening in the future.
The most severe treatment is given to blockades imposed for violating Policy Compliance. It is the seller’s responsibility to prove that he did not mean to break the rules and create unfair competition. This requires the completion of documents and the preparation of explanations. Each case is considered individually. In the case of a good appeal supported by documentation, it can take up to several weeks for the account to be unblocked.
In case of a Related Account, it is almost impossible to remove the blockage if the seller indeed has two accounts. If the block was imposed by mistake, it can take several days for the appeal to be processed.
Many sellers make a serious mistake when trying to respond to a Performance Notification or send an appeal. The information sent to Amazon should be complete and properly filled out on the first attempt. Sending messages such as “please unblock my account” or asking for more details is a simple way for Amazon to completely block any further possibility to reactivate the account.
In this case, it can take up to several months to unblock the account, depending on how many incorrect appeals have been sent. The only way then is to contact Support, which does not always end successfully even if the seller has been right.
Unfortunately, not every account can be unblocked. In case of a clear violation of the rules, it can be a very difficult task, sometimes even impossible.
Clear violations include:
”Remember that Amazon contains a lot of information – reading with understanding, patience and properly gathered conclusions will give you the opportunity to avoid both: account and listings blocking”.
Head of Search & Rescue, Gonito
It’s happened, the account has been blocked… what to do next? How do I unblock my Amazon account and can I do it myself?
Nothing stops the seller from filing an appeal himself – just check the cause and then prepare a plan of action by submitting it in the designated place on the platform. The plan should include a description of the mistakes or violations committed by the seller and a list of the steps that will be taken to resolve them and to avoid them in the future. It must contain as many details as possible.
Instead of asking yourself “Can I unblock my Amazon account on my own?”, it is worth to ask the question, “Do I have the knowledge, experience and time required to successfully unblock my Amazon account?”
If you have no experience in writing an appeal in this case, it will be a time-consuming challenge and will not end with just one attempt. Sometimes even a professionally written appeal, prepared by someone with experience, needs to be corrected.
It is worth relying on the experience of specialists who deal with this professionally, unblocking your account quickly and effectively.
Instead of wondering how to unblock your account on Amazon, try to avoid it from happening. We’ve prepared some useful tips for you.